Privacy policy

Last updated: April 22, 2025

This Privacy Policy describes how BALMENA (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from balmena.com (the "Site") or otherwise communicate with us regarding the Site (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully.

**Changes to This Privacy Policy**

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date and take any other steps required by applicable law.

**How We Collect and Use Your Personal Information**

To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.

In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

**What Personal Information We Collect**

The types of personal information we obtain about you depends on how you interact with our Site and use our Services. When we use the term "personal information", we are referring to information that identifies, relates to, describes or can be associated with you. The following sections describe the categories and specific types of personal information we collect.

**Information We Collect Directly from You**

Information that you directly submit to us through our Services may include:
- Contact details including your name, phone number, and email.
- Order information including your name, billing information, payment confirmation, email address, and phone number.
- Account information including your username, password, security questions and other information used for account security purposes.
- Shopping information including the items you view, put in your cart, saved into your account like loyalty points, reviews, referrals or gift cards, or purchases.
- Loyalty points/product reviews/referrals/gift cards saved
- Customer support information including the information you choose to include in communications with us.

**Information We Collect about Your Usage**

We may also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, network connection, IP address, and other interaction data.

**BALMENA's website uses cookies to help keep track of items you put into your shopping cart, including when you have abandoned your cart. This information is used to determine when to send cart reminder messages via SMS.**

**Information We Obtain from Third Parties**

We may obtain information about you from third parties, including vendors and service providers such as:
- Shopify
- Payment processors who collect information to fulfill your orders
- Partners who track online interactions via cookies, beacons, SDKs, etc.

Any third-party information is treated in accordance with this Privacy Policy.

**How We Use Your Personal Information**

- **Providing Products and Services**
- **Marketing and Advertising**, including via **SMS marketing** when you opt-in.
- **Security and Fraud Prevention**
- **Communicating with You and Service Improvement**

If you opt-in to SMS marketing, we may use your phone number to send promotional or transactional messages via SMS. These may include order updates, cart reminders, and promotional offers. You can opt out at any time by replying STOP. 

**The above excludes text messaging originator opt-in data and consent; this information will not be shared with any third parties.**

**Cookies**

Like many websites, we use Cookies. For Shopify-specific cookies, see https://www.shopify.com/legal/cookies. You can control cookie settings through your browser.

**Do Not Track** signals are not supported by our site.

**How We Disclose Personal Information**

Personal information may be shared with:
- Service providers
- Business and marketing partners
- Affiliates
- With your consent

**We do not share or sell SMS opt-in data or consent to third parties.**

**Children's Data**

Our Services are not intended for children, and we do not knowingly collect data from children under 16.

**Security and Retention**

While no system is 100% secure, we implement reasonable measures. Retention duration depends on legal and operational requirements.

**Your Rights**

You may have rights under local law regarding access, correction, deletion, data portability, and opting out of marketing or sale/sharing of your data.

**Complaints**

You may lodge complaints directly with us or with your local data protection authority.

**International Users**

We may transfer your data outside of your country using legal mechanisms like Standard Contractual Clauses.

**Contact**

For questions or to exercise your rights, contact us at: **contact@balmena.com**

We are the data controller of your personal information.